Everything you need to know about Brain Bar

Co-founder Chris answers 6 questions about INDIs second functional snack bar.

Written by

Chris Read - Indi Co-Founder

1. CAN YOU DESCRIBE BRAIN BAR IN ONE SENTENCE?

Brain Bar is the ultimate smart snack – a delicious dark chocolate bar packed with 16 nutrient-rich ingredients that work to support focus, mental performance and cognitive function.

2. WHAT INSPIRED YOU TO CREATE A BRAIN BAR?

For years, we've relied on coffee, sugary snacks and energy drinks whenever we needed a mental lift.

We wanted to create a snack that doesn't just fill you up – it helps you perform at your best. The recipe started with our award-winning Mind supplement, blended with a chewy, rich almond butter and date base. From there, we added in walnuts, flaxseeds, blueberries and cranberries; plants with proven benefits to brain health and performance.

Whether you need a productive start to your morning, help beating the afternoon slump, something before work or the gym or simply when life gets busy, Brain Bar is designed to help keep you sharp whenever you need it most.

3. WHAT MAKES IT A BRAIN BAR?

We developed Brain Bar alongside leading performance nutritionists, combining natural whole-food ingredients with evidence-backed nutrients chosen to support brain function from multiple angles.

Every ingredient has a purpose:

Dietary nitrates from cocoa and beetroot help support healthy blood flow, delivering oxygen to both the brain and muscles.
Botanical ingredients including Lion's Mane mushroom, Bacopa monnieri and Rhodiola rosea have traditionally been used to support focus, concentration and mental resilience.
L-Tyrosine provides the building blocks for important neurotransmitters involved in alertness, while zinc, vitamin B12 and vitamin D contribute to normal cognitive function and healthy nervous system activity.
To round it all off, blueberries, haskap berries and cranberries provide antioxidant-rich anthocyanins, while walnuts contribute healthy fats that are essential for supporting the brain's structure and function.

This is a smarter way to snack.

4. WHAT MAKES BRAIN BAR DIFFERENT FROM OTHER SNACK BARS?

Brain Bar was created with a clear goal: to help support how you think, focus and perform. Instead of relying on sugar or stimulants alone, it combines a comprehensive blend of natural ingredients that work together to support mental performance. Every ingredient has been selected for a reason, creating a snack that's as functional as it is delicious. Many people tell us they notice the effects surprisingly quickly, making it an easy addition to busy days when you need to stay switched on.

5. WERE THERE ANY INGREDIENTS THAT WERE NON-NEGOTIABLE?

Absolutely. Every ingredient earns its place, but a few stand out.

Lion's Mane Mushroom has become one of the most talked-about functional mushrooms, and for good reason. With 1,250mg in every bar, it's one of our hero ingredients for supporting clarity and focus.

L-Tyrosine is an amino acid involved in producing key neurotransmitters like dopamine and noradrenaline. It's often used to help support cognitive performance during periods of stress, fatigue and intense mental demand.

Walnuts are nutritional powerhouses, naturally rich in omega-3 fats, vitamin E, polyphenols and antioxidants. Considering the brain is around 60% fat, healthy fats are an essential part of supporting optimal brain function.

Although your brain makes up only around 2% of your body weight, it uses more than 20% of your daily energy. Giving it the right nutrients can make a real difference to how you feel and perform throughout the day.

6. WHAT ARE YOU MOST EXCITED FOR PEOPLE TO EXPERIENCE?

This is the INDI product launch that I’ve been most excited for.

I can't wait for people to experience just how good they can feel when they fuel their brain as intentionally as they fuel the rest of their body.

Of course, the first thing they'll notice is the taste. Rich dark chocolate, crunchy walnuts and bursts of blueberries and cranberries make it feel more like a treat than a functional snack. But what really excites me is how many different occasions Brain Bar can become part of. Whether you're preparing for an important meeting, revising for exams, juggling work and family life, squeezing in a workout or simply trying to stay focused through a busy afternoon, Brain Bar is there to help you stay on top of your game.

Because when your brain performs better, everything else becomes that little bit easier.